Do-It-Yourself Optimization: 6 Quick SEO Tips

April 6, 2012 by
Filed under: SEO 

Do-It-Yourself Optimization: SEO Tips

6 Quick SEO Tips

Optimizing your website for search engine performance can be extremely important. Many potential visitors will find their way to you through the search engines if you rank well on the results page. That's why search engine optimization (SEO) is a lucrative field for outside consultants. You can take plenty of steps on your own to improve your ranking without the expense of hiring a specialist, by including these simple SEO Tips.

SEO Tips 1. Sub-directories vs. Sub-domains.

This is a strategic question you need to settle early on. Search engines rank sub-domains (yoursalesblog.yoursite.com) as though they are individual websites. Sub-directories (www.yoursite.com/yoursalesblog) are ranked as part of the larger site. If you have very diverse subjects that you want to handle separately, sub-domains are the way to go. If your entire online presence is very focused, sub-directories will be more effective.

SEO Tips 2. Alt tags for images.

In the html code for any web page, you can include an alt tag that will be displayed to viewers who load the page with images disabled. This practice has grown less common as Internet connections get faster and faster, but alt tags are still important. The text of alt tags is read by search engine indexing robots, so you can gain a significant advantage by using tags that include your most important keywords.

SEO Tips 3. Use sensible internal links.

You might be building your website with some pretty powerful software. Many web design programs save you a lot of time, but they don't always produce good results from an SEO standpoint. Inspect your site's internal links and URLS. Any of them that look like gobbledygook (www.yoursite.com/a0bf659z.html) should be replaced with clear links that include keywords. (www.yoursite.com/your-product-features.html) Like alt tags, these kinds of links also contribute to page ranking.

SEO Tips 4. Hyphenate!

Note that in that last example URL, the individual words were separated by hyphens. This is no accident! You want to use hyphens in URLs and tags throughout your site. This is because search engines read hyphens as breaks between words. Underscores, the most common alternative separator, do not work that way. (e.g. "your-product-features" will read as three words; "your_product_features" will read as one word, yourproductfeatures, which is unlikely to be a common search term.)

SEO Tips 5.  Blogs: Sticky posts./h3>

If your site includes a blog, take advantage of the powerful benefits of sticky posts. These are blog posts that are "pinned" to the top of the blog. They will appear on every blog page your visitors navigate to. This is a great way to prominently feature important content without duplicating it over and over. Duplicate content can be very bad for your search engine ranking.

SEO Tips 6. Blogs: Tag clouds?

SEO Tips: Tag Clouds

Tag clouds – automatically-generated indexes to tags that occur frequently on your blog – are very popular. They are not always a good idea from a search engine optimization standpoint, though. You need to consider all of the navigation options you offer to your blog visitors. If a tag cloud is just one of many ways readers can navigate, it could be producing a lot of duplicate links.

If you're interested in improving your site's search engine ranking, give the above SEO Tips a try. They may well make a significant difference for you! There are lots of other SEO tweaks you can handle on your own, too. Keep learning about the process, use these 6 SEO Tips and you can turn yourself into your own optimization specialist!

Comments

One Comment on Do-It-Yourself Optimization: 6 Quick SEO Tips

  1. Michaelangelo Flores on Mon, 10th Dec 2012 8:21 pm
  2. Very helpful SEO tips, especially since I wasn't aware of Tag Clouds and Stick Posts.
    Do you take into account things like Keyword Density though?
    Love the blog by the way.

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