Article Marketing: A Beginner’s Guide
Article Marketing: A Beginner's Guide
With Article Marketing you write articles on the topic of your niche and submit them to online publishers such as article directories, ezine editors, and article announcement lists. Along with each article you include a resource box, which is basically a short author bio that includes a link back to your website.
This resource box is the key to everything–this is the one spot where you can talk about yourself and your website and provide a link to your website. Every time your article is re-published, your article gains exposure and you gain a backlink to your website.
An increase in backlinks can elevate your Google ranking, and a higher ranking can dramatically increase the traffic your website receives over the long term.
WHY DO PEOPLE DO IT?
Website owners want and need visitors to their websites, and article marketing delivers. You can receive visitors directly from the articles and also from search engines.
Additionally, an article marketing campaign does a great job of establishing an author as an expert in his field, and also bringing publicity for a business or website.
Through the article, the author has the chance to teach his target readers valuable information, which can build customer confidence and increase the likelihood of making a sale.
WHAT ARE THE PERKS OF ARTICLE MARKETING?
Article marketing is perhaps the most popular marketing tool for the average website owner for two simple reasons:
1) It's easy (anyone can do it).
2) It works.
Every business owner nowadays needs a website, but very few business owners have the time and technical know-how to learn the ins and outs of search engine optimization (SEO).
In fact, the average website owner probably doesn't care about the technical reasons behind how search engines work–all they want is targeted leads coming to their website.
Article marketing makes everything very simple:
=> Just write articles on the topic of your niche.
=> Write a resource box and include a link back to your website.
=> Submit the articles.
=> Repeat this process every month.
And you're all set–you are doing search engine optimization for your website, whether your realize it or not!
You're just doing what you already know how to do–writing. In fact, even if you don't consider yourself to be a great writer you can still construct a decent article and reap the rewards of article marketing.
WHAT ARE THE CHALLENGES?
By far the biggest challenge of article marketing is being consistent in your article submissions. For best results, you will submit articles each month over the lifetime of your website. I recommend submitting 8 per month.
The second biggest challenge is coming up with a steady stream of topics to write about. Some people have an easier time with this than others, but it can be done.
The third biggest challenge is being patient–as with any tool designed to increase search engine ranking, it will likely take several months before you start to see an impact from your efforts. Search engines re-evaluate rankings every 3-4 months, so in the first few months you will likely not see much of a change. Be patient though, and your discipline will pay off.
IT'S EASY TO GET STARTED
If you are new to website marketing, I encourage you to get your feet wet with Article Marketing. Many website owners use Article Marketing as their primary marketing tool and see excellent results. So why not start writing your first article today?
Magnify the impact of your articles by submitting to more publishers. You'll also build more backlinks and get more traffic to your website. Steve Shaw created the web's first ever 100% automated article submitter, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=> http://www.SubmitYOURArticle.com
Source: http://www.submityourarticle.com
Permalink: http://www.submityourarticle.com/a.php?a=60979
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Targeting your Neighborhood
Neighborhood Marketing
“Who’s talking about you” service for local businesses that send alerts to the business any time they are mentioned online in a search engine, social media etc…
Alerts and Twitter Search service for most his information. He has 6 full time salespeople on staff and has had for a while.
Google Adwords
Increase Visits to Your Site by adding Google Adwords to Your Marketing
Google AdSense allows you to earn income by having relevant ads on your site to match the content. This sounds great, but…. You have to get the visitors there in the first place!
Google AdWords allows you to promote your websites on the No 1 search engine, Google.com plus the Google content network.
By doing your market research and selecting the relevant keywords to you business, by using AdWords your ads will show up on Googles search listing pages when prospective visitors type in those words or phrases. The result:
An increase in qualified traffic to your site
- Your ads will be listed on the Google search results page appearing to qualified leads who are searching for the things that are relevant to your website and are interested in your content.
- You can set your budget and choose how much you wish to spend per day, week or month. And you will only pay when a potential customer clicks on your ads. Even small budgets can be used effectively with AdWords.
- You can set up an AdWords account in under an hour and once activated, change your ads, keywords and even your budget at any time.
- Within a short period of time you can analyse which ads people are clicking on, how many visitors you're getting, and most importantly, what ads are working and which one's aren't.
- There is no obligated time or contract period, you can stop when you choose to. However, if it is bringing you an increase in qualified prospects and customers, why would you stop?
To learn more on how to use Google AdWords as part of your Marketing and list building strategies. Join us for an evening with Mike Rhodes, one of Australia's few Google trained, certified and qualified experts on getting the best results for your online business at the Richmond Library, Monday 12 April 2010 7:00pm – 9:00pm
Find out how to get a $75 Advertising credit on your new Google AdWords Account here
Melbourne Internet Marketers meet each month to gain and share their Internet Marketing knowledge. To receive notifications and regular updates regarding Internet Marketing knowledge, events and workshops. Make sure you join the free membership by completing the form in the top right hand of this page
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