Planning advice From John Reece

November 11, 2010 by · 1 Comment
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Advice from a Master

In my personal opinion, John has proven himself to be one of the best internet marketers out there.

I hope you’ll find this email just as helpful as I did. I found it originally on a website – Alex Wayo – Who found it on his friends site – Chris Farrell.

It is quite long – but well-worth your time.

I have copies and pasted John’s email directly below.


In light of my upcoming 40th birthday, I want to share 12 valuable mini-lessons that I’ve learned so far as an entrepreneur…

These range from mistakes to avoid, to making strategic decisions, of how to get cash flow to come in the fastest, etc.

They are in no particular order…


I learned this at an early age from my Dad. He had a very successful career as a business executive and engineer, and this the core principle that created his success.

You can apply this to your business in many ways… over-delivering to your customers, giving unexpected bonuses to your employees or outsourced workers, and more.

Most people do just the bare minimum. Do more than is expected of you and it will do amazing things for your business.


Too many entrepreneurs get caught up in the big dreams of how they will one day be rich and how their life will be amazing…

…but they never end up doing anything.

They buy courses, read all they can, jot down little notes and ideas in a notebook, but nothing ever actually gets created.

A web site doesn’t get made. Advertising isn’t run. Markets aren’t tested. Nothing.

If you want to make a lot of money the only way that happens is getting stuff done. Period.


Most people that have studied Internet Marketing much already have the basic skills that are needed to build a million-dollar business.

That’s worth REPEATING…

Most people that have studied IM much ALREADY HAVE the basic skills that are needed to build a million-dollar business.

You can get stuck learning new stuff FOREVER. There will always be new methods and techniques that get discovered. The Internet changes on a DAILY BASIS. This is a given.

Don’t get caught in the trap of “I’m going to start building my business right after I go through this next course…”

You can start building your business TODAY while you are studying and learning new things that you can easily apply TOMORROW.

Things will NEVER perfectly align for you and your business. There’s no such thing. So don’t wait. Get started NOW and take action. Get some stuff going and go from there.


It’s okay to work on multiple projects and ideas. It’s almost impossible to stop entrepreneurs from having tons of new ideas at the same time.


No new money comes in the door until you get ONE project launched and making money.

Something has to be launched FIRST.


No one has ever made a million dollars in sales without generating $1 first.

ALL successful businesses start with that first sale and then grow from there.

It doesn’t matter what your income goals are. The faster you make your first dollar, the faster you will reach your goals. PERIOD.


What should you work on next? Whatever will bring in cash the fastest for your business — and of course, I mean that in a moral/legal/ethical way.

If you analyze all the great ideas you are probably sitting on, I bet you can realistically prioritize them in the order of which ones would actually make money come in the fastest (if it succeeds.)

THAT is the project you need to focus on.

Cash is the lifeblood of your business (and your life.)

Save some of those “big” ideas for the future. Focus on the ones that stand the best chance of getting new money to come in right away. Once you have some stable ongoing cash flow in your business, then you can take a chance on that project that may take longer to pay off.


When it comes to growing a business online, nothing generates long-term cash flow like an email list of engaged subscribers & customers.

Email marketing is the best way to generate traffic. It’s the best way to ‘recycle’ the same visitors again and again to any of your projects. It’s also the best way to convert prospects into buyers.

RSS, Twitter, Facebook, YouTube, BLAH BLAH BLAH

Yes, those methods can generate leads. Yes, those methods can generate some sales. But time and time again little old email marketing kicks their butts — by a long shot.

So make building a list, and a solid relationship with it, a top priority in your business.


I can’t stress this one enough.

When you start growing a successful business it’s really easy for your overhead to get out of hand. It’s easy to start hiring a bunch of people and committing to a bunch of expenses.

Take it from me, when you have months where your fixed expenses (doesn’t include advertising, etc.) are well over $100,000/MONTH (and growing) it can put you in a tough position to make healthy profits.

I used to have fixed overhead that high but never again. I realized there were smarter ways to do things.

What you need to realize is that REVENUE doesn’t mean jack squat. It’s your profit (income) that matters.

So while running a $10,000,000/year business (sales) is impressive, I know people running a $1,000,000/year business that nets MORE than the person that owns the $10MM/year business.

It all comes down to your expenses.

Sometimes it certainly DOES take heavy expenses in order to make a lot of money. But that’s not my point…

My point is, your overhead can really get away from you. If your sales experience some dips, and it’s almost guaranteed they will at some point, then you can LOSE YOUR BUTT very quickly.

So add to your overhead as a last resort.


This is a big mistake that most entrepreneurs make — and I’ve been guilty of it as well.

Keeping the books and doing accounting work is the LAST thing that most entrepreneurs want to mess with. We have more fun by coming up with new ideas and trying to make them grow — not spending hours of our time inputting receipts and figures into QuickBooks.

If you don’t like accounting, immediately pay someone a few bucks to handle it for you. Just make sure your accounting is always up to date. It’s very important.

As an extension of this, make paying your taxes a priority — even if you pay them in advance.

I have paid a small fortune in tax penalties because of being lazy and filing late. And it’s too easy to let one delay turn into another and for the problem to get worse. So make it a priority.

Don’t “rob Peter to pay Paul.” This is a trap most entrepreneurs fall into — again, I’ve been guilty of it in the past myself.

It’s easy to start making a bunch of money and think “I’ll just use this money to make more money instead of paying my taxes on it now and I’ll just pay the taxes later after I’ve made even more money.”

Or the same thinking is applied towards delaying payments to a vendor, or some other expense that needs to get paid.

This is probably the #1 mistake entrepreneurs make that can create problems and a lot of wasted money in paying penalties and interest. So make sure your accounting is taken care of and your taxes get paid on-time for you.


(If possible.)

As tempting as this might become if your business starts to grow, avoid it at all costs.

If you’re like me, what will happen is that you will eventually stop going to the office and just work from home where you always were more comfortable anyway. And/or you will end up realizing you really didn’t need it.

Having an “office” is not required to have a successful business. We live in a Digital World now and it’s just not important anymore.

Even if your business grows and you need employees, you still don’t necessarily need an office. There are people out there running $20MM+/year businesses with no office; the employees all just work virtually. This is becoming more and more common.

* There certainly are exceptions to this. My team in the Philippines works out of an office I leased. But they are collaborating on software projects and NEED to work in the same location. And, of course, it’s also very inexpensive.

Most office leases are thousands of dollars per month and usually don’t turn out to be a good use of cash.


When creating new projects, or having some software made for you, or having an ebook ghostwritten, or anything else, know that things almost always take more time than originally expected.

This is the #1 reason why you need to act TODAY to start putting things in motion to grow your business. The longer you wait, the more into the future you push your potential of getting money to come in the door.


Don’t get caught up in trying to make Web pages and learn HTML, or studying how to create javascript, or learning to master Linux so you can administer your own server, or how to use Photoshop to create little logos, etc.

You can certainly do that stuff if you want, but know that it will most likely just be a HOBBY.

It’s no surprise that some of the most successful entrepreneurs I know are also some of the LEAST TECHNICAL people I know. The main thing they do right is to simply pay others to do all the “nuts & bolts” stuff that makes online business work.

It allows them to spend all their time on the marketing — which is where the money comes from.


* See how I’m over-delivering as mentioned in the first lesson? 🙂


Just because you spend hours a day online doesn’t mean you’re working on your business.

You can do ‘research’ forever and never make a cent.

You need to be spending most of your time on:

# Generating Traffic
# Communicating With Your Customers (i.e. blog, list, etc.)
# Creating Content

Don’t fall into the trap of reading blogs & forums, chatting on Facebook or Twitter, checking stats, reading news, etc. for hours upon hours.

Just know that almost all of that stuff (with rare exception) is LOSING YOU MONEY more than making you money.


I hope you enjoyed these mini-lessons. Hopefully, you can apply them to your business and be a lot more successful! 🙂

Yours For Online Profits,

John Reese


I hope you really enjoyed the John’s email.  Please let me know your thoughts by leaving a comment

Planning for 2011

November 7, 2010 by · Leave a Comment
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With 2010 coming to a close, it’s time once again to think back over the past 10 months to acknowledge and appreciate yourself for everything you’ve achieved or accomplished throughout the past year. And over the next 40 – 50 days start to plan a successful 2011

Are you able to recall your 2010 successes as well as your failures?

A human beings we often under-appreciate the little things we accomplish every day. And yet recall in detail all the times we failed or made mistakes. That’s because the brain remembers events more easily when they’re accompanied by strong emotions, and we fabricate a story around the event to protect ourselves in the future.

Take a moment to reflect on the past 10 and a bit months

Make sure you include in your successes, how your relationship with your partner or spouse has grown, or you completed one amicably, you spent some ‘quality time’ with your kids, you got your list of ‘Things to Do’ complete, got acknowledged at work, or paid off a credit card? Allow your mind to recall everything.

Acknowledge yourself and then request that someone else acknowledges you! Ask them what they would like to be acknowledged for also.

Recall ALL the ways you have succeeded and your brain will be filled with images of you making your achievements happen again and again. Great for your Self-Esteem. Accept the mistakes and failures as they happened, but that does not make you a failure and you won’t take risks nest time an opportunity to succeed come along.

The more you acknowledge your past successes, the more confident you become in taking on bigger and better opportunities and successfully accomplishing them.

Take some time to write your 2010 achievements down.

Once the thought process starts, jot them down and start seeing as successful person you are who can continue to achieve great things.

The challenge is for you to list 10, then 50 or more of your 2010 successes.

Start when you with your recollections of your 2010 New Years resolutions and think of all your achievements since then. Don’t just pick the big things, write down all the things you have taken for granted. Thinks like, learning to ride a bike, making a speech, getting your first or new job, starting your own business, or leading a successful project.

Surround yourself with Great people and reminders of your successes.

Research shows us that what you see in your environment and the people you mix with has a psychological impact on your moods, your attitudes, and your behavior. The environment you choose has a great deal of influence over you. And believe it or not: You have almost total control over your choice of environment.

Surround yourself with pictures, articles, trophies, awards and other symbols of your years achievements. Make a special place – a special shelf, wall or section of your home or office that you frequent every day and fill it with your success symbols.

This will have a powerful effect on your subconscious mind and will subtly remind you that you are someone who is a success in life!

Make sure your children successes are also proudly displayed with your success symbols as well.

People like to be around those who have a healthy self-esteem and who are achieving their goals. Commit to acknowledging your achievements and your brain will begin to tell you the truth… that anything is possible and you can achieve ANYTHING!

Taking just 30 minutes to complete this activity. Then take another 30 minutes to review and add to it.

Consider what worked and what didn’t.  Don’t waste your precious time on what didn’t, concentrate on what does or will work for you in the future.

Then start to set out your clear cut goals for what you are entitled to achieve in 2010.  This simple exercise will become your positive springboard into 2011 for even more successes.

The Green Screen Experiment

October 8, 2010 by · Leave a Comment
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After a transformational evening of getting in front of the camera, some attendees of our ‘Green Screen’ experiment offered this to say about Melbourne Internet Marketers Meetings

Unfortunately, our professional cameraman Robert Roytel was a last minute no show. So as Marketers we saw this as an opportunity to improvise – Out came the Flip camera and tripod, no microphones and away we went.

Starting with developing 30 second elevator speeches, it was time to get in front of the camera…. Nervous moments for many.

After two or three stuttering starts, there was a chorus of “Can I do Mine Again?”… “Go on can I, Can I, Can I”

Lorraine & Carol

Darren Blair

Tracey Stranger

Nobby Kleinman

Melbourne Internet Marketers

An amusing Help Desk Tale

August 22, 2010 by · Leave a Comment
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A woman writes to the IT Technical support Guy

Dear Tech Support,

Last year I upgraded from Boyfriend 5.0 to Husband 1.03 and I noticed a distinct slowdown in the overall system performance, particularly in the flower and jeweller applications, which operated flawlessly under Boyfriend 5.0.

In addition, Husband 1.03 uninstalled many other valuable programs, such as Romance 9.5 and Personal Attention 6.5, and then installed undesirable programs such as NEWS 5.0,   MONEY 3.0 and CRICKET 4.1.

Conversation 8.0 no longer runs, and House cleaning 2.6 simply crashes the system.

Please note that I have tried running Nagging 5.3 to fix these problems, but to no avail.

What can I do?


DEAR Madam,

First, keep in mind, Boyfriend 5.0 is an Entertainment Package, while Husband 1.0 is an operating system.

Please enter command: ithoughtyoulovedme.html and try to download Tears 6.2 and do not forget to install the Guilt 3.0 update.

If that application works as designed, Husband1.0 should then automatically run the applications Jewellery 2.0 and Flowers 3.5.

However, remember overuse of the above application can cause Husband 1.0 to default to Silence 2.5 or Beer 6.1.

Please note that Beer 6.1 is a virus like program that will download the Snoring Loudly Beta.

Whatever you do, DO NOT under any circumstances install Mother-In-Law 1.0 (it runs a Trojan in the background that will eventually seize control of all your system resources.)

In addition, please do not attempt to reinstall the Boyfriend 5.0 program. These are unsupported applications and will crash Husband 1.0.

In summary, Husband 1.03 is a great program, but it does have limited memory, unable to multi-task and cannot learn new applications quickly.

You might consider buying additional software to improve memory and performance.

We recommend: Cooking 3.0 and Hot Looks 7.7.

Good Luck Madam!


David Jenyns Presents SEO Made Simple

July 13, 2010 by · 2 Comments
Filed under: Uncategorized 

Melbourne Internet Marketers Event 12th July 2010 at Richmond Library
Presenter David Jenyns
Participant’s Review (in Perspective) of SEO

Arrived late due to a misunderstanding of address at 45 Church St as opposed to 415 Church St but all well worth the walk! What a great information night and for those of you who did not turn up – you missed genuine secrets shared by David who is not only a young achiever but ever so humble and willing to share. Let’s see if we can re-capture some of the salient points discussed.


SEO (Search Engine Optimisation) involved both On Page and Off Page Optimisation strategies. On Page Optimisation requires code changes to the pages whilst Off Page Optimisation techniques can include market intelligence as well as tools engagement.

Key steps to a business client’s SEO journey involve ticking off the following:

  • Understand Product/Service and ensure that the business backend model is sound
  • Research target market/competition/key words relating to the product/service
  • Build the website and map keywords for optimisation (Metatags, titletags, body …)
  • Install Google Analytics and Master Tools and analyse over 3 months
  • On Page Optimisation/Conversion of traffic to sale ensuring that the contact info flow starts from top right hand corner
  • Engage Google Places (Local)
  • Engage Google Adwords
  • Quick Cash promotion/customer reach out (send email to clients with discount offers etc)
  • Off Page Optimisation engaging Video Marketing, Traffic Geyser (10 biggest Questions clients ask and should ask)
  • Produce a white paper (20page report) for client – build database and auto responses to capture email addresses and their biggest frustrations
  • Utilise Web2.0 Twitter/Facebook/Foursquares to be applied after 3 months
  • Press Release – apply branded content (video that does not spread virally)
  • Regular blogging, optimise with 20 KW, interview experts with top 10 questions plus set up Google alerts
  • Build informational products for clients eg a course – 5 ways to strengthen the back if client is Chiropractor

Recommended Tools and Tips

  • Directory Maximiser to virally create backlinks eg SEO Method Directory Maximiser
  • Amazon’s books or keywords
  • Ezine for articles that can be used for blogs and build backlinks back to Home page
  • Dmoz directory (NB: Does not do SE submission)
  • Market Samurai
  • AMA-Article Marketing Automation or SEO Method AMA
  • Google Apps (incl.Google Docs) to control site work if outsourcing
  • Magento (Open source shopping cart)
  • Royalty Free Images or (paid images)
  • Use Release forms if interviewing

3 KEY takeaways

  • Approach SEO in a systematic manner and ensure that analytics are assessed prior to building deep for other pages
  • Relevancy of KW to page and only 1 KW to 1 page
  • Use Google Apps for controlling outsourcing assignments of site

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