Pete Williams – Guest Speaker

The Richmond Library is booked and confirmed! More importantly so is our guest speaker for the evening, Pete Williams.

Pete is an entrepreneur, best selling author and Internet Marketer from Melbourne. He has been called “Australia’s Richard Branson” in media publications all over Australia.

Pete has written the International smash hit “How To Turn Your Million Dollar Idea Into A Reality” (+ the upcoming “It’s Not About The Product”) and he’s also created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group .

This is going to be a great evening of learning about online marketing, developing successful Adwords campaigns, and telling the world about your products or services through the power of Press releases.

So make sure you mark 7:00pm Monday August 16 in your diary

PS. You can read more about Pete Williams on his blog

http://www.preneurmarketing.com/

The four stages of the SEO entrepreneur #4

March 22, 2010 by · Leave a Comment
Filed under: Guest Bloggers 

Here is the final part of a 4 part article written by Melbourne Internet Marketer member Bruce Scott Dwyer

Stage four – Yoda
 
Typically several years have passed. You are now doing this for a ‘healthy’ living, but now you have to also contend with dealing with coders, clients and managing staff costs and paying the rent. Alternatively you work out of a home office and need to balance family commitments with work. Dividing time between optimising sites, getting clients and doing the book-keeping. If you are a sole trader you may be using coders from Pakistan or India which while relatively cheap but this opens up a whole new host of communication and trust issues.

You have good contacts and many automated tools, you manage many sites for many people and you have a fleet of your own sites. Perhaps you are making a good living on the side by trading domain names.
 
You can even command a wage as a guest speaker, if you want to go that way. Your biggest issue now is how to beat other SEO companies to the relatively limited pool of mid to large size companies. The corporate world is said to have deep pockets and a need to be seen to succeed at any cost. When you used to deal with small business operators their biggest crime was ‘penny pinching’ and being uneducated in internet ways meaning you had to spend a fair amount of time in educating and ‘hand holding’ rather than ‘doing’.

Now you have to submit proposals to tender processes, go through a myriad of meeting milestones, just to get to talk to the decision maker. And damned if they don’t want visitor volumes and page one guarantees from you. These can be dangerous promises to make. But you know SEO perfectly (until tomorrow when the algorithm is changed or your competitor gets supercharged), but what the hey, you have a bunch of people you can trade knowledge with to keep on top of it.
 
Domain name and server costs can be a pain, just as much as the hacking of your sites. Now that you are famous, you may become a target. But the good money and fun seem to balance this out. Why despair, you have made it!
 
Now I have to admit, the author of this article is not at stage four just yet. No learjet, no yacht and still searching for the best fastest information sources and the best efficient ‘all in one’ automated tools. But in this business, collaboration and keeping on top of the game is key. No one can afford working in isolation and networking becomes of prime importance in socialising, sourcing clients and learning new techniques. Education cost can be one of the highest of all industries and still the sands shift daily.
 
This blogger and would be Yoda dreams of creating the killer site and finding the killer automated tool.

 

***********

This article is created by Bruce Scott Dwyer www.brucedwyer.com

Check out Bruce's Market Analysis and Search Engine Optimization site and for more, interesting articles please visit the site or LINK to it for future updates.

Are you interested in becoming a Guest Blogger? This is the ideal place to share your knowledge and expertise.  Simply email ian@melbourneinternetmarketers.com to start the process

The four stages of the SEO entrepreneur

March 21, 2010 by · Leave a Comment
Filed under: Guest Bloggers 

Here are parts 2 & 3 of a 4 part article written by Melbourne Internet Marketer member Bruce Scott Dwyer

Stage two – Traction

Ah, six months to a year have passed. You keep hearing the same basic techniques offered by everyone including the receptionists. All you apparently have to do is use a few keywords that you like, and “they will come”.

You start hanging around online forums, but soon realise there are as many red herrings in there. People try to sound like they are revealing secrets to gain kudos in the community and back-links, without actually saying anything new. You embark on a few reciprocal link campaigns and start writing a few articles, but where are the best place to post them?

You are not being rewarded for any of this besides the occasional ‘pat on the back’, but since no one really understand the difficulty or time involved, this probably frustrates you further. Everything is done manually. You have managed to get a few links to your site but are hampered by the young age of your site. Where is Neo when you need him?
In the very least you are finding that documentation and standard replicable procedures are becoming vital. You need to find a way to short cut time spent, and use time most efficiently on the most efficient techniques.

Stage three – Would be king

A year or so have passed, and you are way over that on-page optimisation buzz, but still you find there are more things to learn about on-page SEO than meets the eye.

Inter-page linking, the joy of anchor text and ALT text, the importance of site maps. Why use those breadcrumbs for navigation at the top and why do they repeat the menu structure in text form at the bottom of the page?

Wow, it is important to use individual meta-tags on every page that are different from the homepage and in fact maybe you should write articles around keywords rather than vice versa. How long should the title really be and is keyword density important anymore? The debate in the SEO community still rages about many of these points.

You are starting to understand simple HTML and maybe dabble in CSS. Different open source website applications also grab your attention as you discover the high price of getting a custom site built. But then you need to know how to use their backend, CM systems, turn on the right modules and do this all speedily. Time is money.

You have found a few simple automated tools online at SEO sites, but these give you limited help and you need to gain stats about a particular competitor by using several sites free tools – how time consuming!  You are now regularly submitting articles to article sites, but this is still a manual process – and time consuming. You struggle over writing glib valueless articles of 200 words that populate the internet and article sites instead of the actually useful and unique articles that you prefer to write. Should you outsource all of these as well as your link building campaign, and can you trust others?

Wow, it is harder to make money off this business than you thought. So much subterfuge in the industry as everyone likes to keep their secret arsenal of tools, secret. You start contracting yourself out for SEO on-page and off-page and adwords campaigns. You are beginning to carve out a living, but still need a day job.

Who needs sleep? But at least you are getting traction, getting traffic volumes on different sites in different industries. Google analytic's even says that visitors are staying for longer than ten seconds and some of the visitors are even from your own country! Now you just need to become a sales gen copy expert to bump those conversions on your landing pages.

 
Stay tuned for Stage Four: Yoda


Check out Bruce's Market Analysis and Search Engine Optimization site and for more, interesting articles please visit the site or LINK to it for future updates.

***********

Are you interested in becoming a Guest Blogger? This is the ideal place to share your knowledge and expertise.  Simply email ian@melbourneinternetmarketers.com to start the process

The four stages of the SEO entrepreneur

March 18, 2010 by · Leave a Comment
Filed under: Guest Bloggers 
During the last few meetings of the Melbourne Internet Marketers I have been asking for Guest Bloggers to write and donate short articles to promote this site, their own site or even their services.

Here is the first part of a 4 part article written by Melbourne Internet Marketer member Bruce Scott Dwyer


The four stages of the SEO entrepreneur – Part 1

For those people who are savvy with the industry, or practice the arcane art of SEO, you will be familiar with these stages. For people at stage one …  I hope it doesn’t scare or scar you too much!

Sometimes becoming an SEO expert is akin to undergoing the five stages of grief, over and over again. This is because the algorithms used to control what the search engines present and the tactics of your competitors change so fast, that it is next to impossible to always stay on the top. Particularly if you control or co-manage multiple sites. There is always a ‘fire to put out’ or ‘alligators to wrestle’.

I write this article not with grand knowledge beyond those who toil daily inside of mid to large SEO firms, but from personal experience, from scanning forums, and dealings with other SEO colleagues. This attempt to identify the stages of an SEO practitioner’s path in the least should spark dialogue amongst readers (experts and novices alike).

Stage one:  Newbie

You have heard of this neat thing called the internet and have learned enough to bluff most non- experts, and boy you are happy to share your knowledge. You have gotten access to your very first site and attempt standard on-page text optimisation techniques.

You may work for a boss who has decided to lump this SEO job onto the multitude of other things that they expect you to do. You have no formal guidance, no budget and no real access to experts or mentors. The road is long and hard. You don’t do much off page optimisation such as reciprocal or one way link building, because you don’t have time. You don’t write that many articles because your boss doesn’t give you time, and frankly you don’t see the big need for it.

If you are in a non-competitive industry, and there are a few left, then you may ‘miraculously’ end up on page one of Google (the holy grail) after a few months or so. Things are semi sweet, but you know there is much more behind the SEO curtain.

Stay tuned for Stage Two: Traction




***********

This article is created by Bruce Scott Dwyer www.brucedwyer.com



Check out Bruce's Market Analysis and Search Engine Optimization site and for more, interesting articles please visit the site or LINK to it for future updates.

***********

Are you interested in becoming a Guest Blogger? This is the ideal place to share your knowledge and expertise.  Simply email ian@melbourneinternetmarketers.com to start the process

Join FREE Membership

HTML clipboard
Enter your Name & Email address below to join
Melbourne Internet Marketers Membership
& receive this Bonus 51 page Ebook:

Name:
Your Primary Email: