Google Adwords

Increase Visits to Your Site by adding Google Adwords to Your Marketing

Google AdSense allows you to earn income by having relevant ads on your site to match the content.  This sounds great, but…. You have to get the visitors there in the first place!

Google AdWords allows you to promote your websites on the No 1 search engine, Google.com plus the Google content network.

By doing your market research and selecting the relevant keywords to you business, by using AdWords your ads will show up on Googles search listing pages when prospective visitors type in those words or phrases. The result:

An increase in qualified traffic to your site

  • Your ads will be listed on the Google search results page appearing to qualified leads who are searching for the things that are relevant to your website and are interested in your content.
  • You can set your budget and choose how much you wish to spend per day, week or month.  And you will only pay when a potential customer clicks on your adsEven small budgets can be used effectively with AdWords.
  • You can set up an AdWords account in under an hour and once activated, change your ads, keywords and even your budget at any time.
  • Within a short period of time you can analyse which ads people are clicking on, how many visitors you're getting, and most importantly, what ads are working and which one's aren't.
  • There is no obligated time or contract period, you can stop when you choose to. However, if it is bringing you an increase in qualified prospects and customers, why would you stop?

To learn more on how to use Google AdWords as part of your Marketing and list building strategies.  Join us for an evening with Mike Rhodes, one of Australia's few Google trained, certified and qualified experts on getting the best results for your online business at the Richmond Library, Monday 12 April 2010 7:00pm – 9:00pm

Find out how to get a $75 Advertising credit on your new Google AdWords Account here

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How to start and grow your internet business

January 25, 2010 by · Leave a Comment
Filed under: Internet Marketing 

Internet Marketing

How to start and grow your internet business

 
Internet marketing, also known as online marketing and e-marketing, is the practice of marketing online by using the Internet. The Internet is a revolutionary medium that has radically changed all the professional fields. It has also brought several unparalleled benefits to the marketing domain. Internet has proved to be an extremely low cost medium of dispersing information to the targeted global audience.

Internet marketing is an exciting blend of both innovative and theoretically technical aspects of the Internet. It comprises of several tools such as designing, developing, advertising and sales of a product.

As internet is a wide medium, it gives you various options to use the internet marketing methods which are search engine marketing tools, visual advertising, e-mail merchandising, advertising and marketing through affiliates and interactive advertising.

Internet marketing is of great help for the starting and growing of the internet business. It is ideal for both big and small businesses. When seen from the viewpoint of a businessman and entrepreneur, the cost of marketing on the internet is very low as compared to other mediums such as radio, television or print media. Secondly, Internet marketing reaches to a much wider audience, even international, which may not be required for the business. And thirdly, with internet marketing the marketer can expand the market for the business to national and also international level.

You do not need to have a large team of workforce while practicing internet marketing. You need not spend money and other resources to maintain an effective sales force. Internet marketing makes it easy for an entrepreneur to keep a track of success of the whole marketing movement. While the internet marketing program is ongoing, you can easily modify it as per your needs. If the campaign is not a great success you can alter it as you want.

Not only for the entrepreneur, internet marketing is also beneficial for the customer. Internet marketing offers the customer latest image and information in detail about the product. As he or she gets the desired information about the product, it helps a lot in the buying decision making process.

After you have started your business, you can take the help of internet marketing to make it grow. You need to develop a successful and all inclusive internet marketing strategies for your online business. You need to craft, develop, enforce and maintain a strategic plan, which includes the following features: A product that has the qualities to be marketed, a web site which is particularly designed to sell products with online shopping interface and a strong marketing strategy which can take over the market.

An internet marketing plan is a must for an internet business. It can make your growth focused while giving you a pleasant and surprising outcome in the end.

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