50 SEO Tips to Increase Page Visits

July 19, 2011 by
Filed under: SEO 

Social Media is an amazing thing … I mean you just never know who you may connect to in places like planet Facebook

One of the contacts I have made is a pair of Professional Website Builders Temogen Amato and Mark G Roberts

You can find out more about their Website Building and SEO Services at:

http://www.professionalwebsitebuilders.com/

Temogen kindly sent me his 50 SEO Tips to Increase your Page Visits which I have reproduced with his permmission below for you

Go through them and make sure you are using some if not all of them on your Blog or site pages – Let me know what you think, have we missed anything, if so let everyone know by leaving a comment

1. On Site SEO: Glossary pages are good content for SEO

2. On Site SEO: Use footer links sparingly and only link to your most important pages. Don’t waste pagerank on content that is worthless.

3. Search: You need to get your site in to the blended search results using images and video. A picture is worth 1000 words and people are clicking on it.

4. Keyword Research: Use Google Insights to make sure the keywords you are focusing on do not have declining interest.

5. Analytics: Measure your brand traffic and keyword traffic separately.

6. Analytics: Are you ranking #1 (or trying to rank #1) for a keyword that will not provide any real benefit to your business? Check that. Use Keywords that bring in business not curiously seekers.

7. Keyword Research: Perform ongoing keyword research. The way people search changes.

8. Competitive Analysis: Read competitors press releases. Are they using words that may change the way people search? Think “Kleenex, Xerox, Dell”

9. Keyword Research: Use Google Trends to check traffic trends in different markets. There may be emerging opportunities in other geographic areas.

10. Keyword Research: How long will it take to get a keyword converting? Will it be worth it when it does?

11. Launching a new product that doesn’t exist in the market yet? Associate it with one that does to make people more comfortable with it.

12. Landing pages: put the call to action above the fold.

13. Landing pages: keep forms above the fold and make them as short as possible

14. Conversions: 3% to 5% is decent

15. Bounce rate: 30% is good, 50% is ok, 70% needs work

16. Search: 80% of queries are informational. Give them the information they want and then lead them where you want them

17. Forms: make sure there are no questions they can’t answer or they will leave

18. Does your “Thank You” page cross sell or further engage? It should.

19. User experience: Screen size and resolution matters. Test, test, test

20. Local search: Just because you are closest doesn’t mean you get the business. You need to build your brand too. Build trust.

21. Local search: Pull out your phone and do a search for your business. What happened?

22. Local search: neighborhoods matter

23. Local search: Pull out your cell phone and search for your business. What happened? (Duplicate)

24. Local Search: neighborhoods matter. Are you optimizing for a “bad neighborhood”?
25. Local Search: point your browser to getlisted.org and follow the instructions

26. Local search: Add photos and video to your local search listing

27. Local search: include city & state in the title tags

28. Even negative reviews help your rank. It’s all about the numbers

29. Offer an Incentive for reviews

30. Sign up to watch a video worked much better than sign up to download a white paper

31. 80% of your visitors will fill out an “optional information” form after completing your call to action

32. Most visitors will not watch more than the 2nd image of a rotating image.

33. Marketing and making money must be the #1 goal of your website

34. 7 choices tops for your main navigation. Too much = no choice

35. Don’t use a final forward slash on your URL’s

36. Buttons should never say “Submit”. Try “Download Now”, “Start Free Trial”, “Request More Information”

37. When building links make sure they have a random life

38. Link magnets are more productive than link begging

39. Local Search: Local business’s need local links

40. Text links in a page carry more weight than alt text

41. Link Building: No follow one link on a page and all become no follow

42. Link Building: The sequence of links on a page matters. Put the important ones on top.

43. Check your analytics for pages that are getting links and no traffic and redirect them.

44. Always be testing and measuring results. Before you change something get a benchmark.

45. The order of links in the code is more important than the order of links in the user experience

46. Surface conversations about your product, service or brand that are happening

47. Google’s technology is emerging to be able to read text in images. (Think picture of a newspaper page)

48. Google’s technology is also emerging to be able to understand words spoken in Video and index the transcripts.

49. If you are going to do video write the script with keywords in mind

50. If you use a map on your site embed a real map versus using an image.

 

To find more tips on all things internet & website design visit

http://www.stepbystepuniversity.com/

 

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