Do-It-Yourself Optimization: 6 Quick SEO Tips
Do-It-Yourself Optimization: SEO Tips
6 Quick SEO Tips
Optimizing your website for search engine performance can be extremely important. Many potential visitors will find their way to you through the search engines if you rank well on the results page. That's why search engine optimization (SEO) is a lucrative field for outside consultants. You can take plenty of steps on your own to improve your ranking without the expense of hiring a specialist, by including these simple SEO Tips.
SEO Tips 1. Sub-directories vs. Sub-domains.
This is a strategic question you need to settle early on. Search engines rank sub-domains (yoursalesblog.yoursite.com) as though they are individual websites. Sub-directories (www.yoursite.com/yoursalesblog) are ranked as part of the larger site. If you have very diverse subjects that you want to handle separately, sub-domains are the way to go. If your entire online presence is very focused, sub-directories will be more effective.
SEO Tips 2. Alt tags for images.
In the html code for any web page, you can include an alt tag that will be displayed to viewers who load the page with images disabled. This practice has grown less common as Internet connections get faster and faster, but alt tags are still important. The text of alt tags is read by search engine indexing robots, so you can gain a significant advantage by using tags that include your most important keywords.
SEO Tips 3. Use sensible internal links.
You might be building your website with some pretty powerful software. Many web design programs save you a lot of time, but they don't always produce good results from an SEO standpoint. Inspect your site's internal links and URLS. Any of them that look like gobbledygook (www.yoursite.com/a0bf659z.html) should be replaced with clear links that include keywords. (www.yoursite.com/your-product-features.html) Like alt tags, these kinds of links also contribute to page ranking.
SEO Tips 4. Hyphenate!
Note that in that last example URL, the individual words were separated by hyphens. This is no accident! You want to use hyphens in URLs and tags throughout your site. This is because search engines read hyphens as breaks between words. Underscores, the most common alternative separator, do not work that way. (e.g. "your-product-features" will read as three words; "your_product_features" will read as one word, yourproductfeatures, which is unlikely to be a common search term.)
SEO Tips 5. Blogs: Sticky posts./h3>
If your site includes a blog, take advantage of the powerful benefits of sticky posts. These are blog posts that are "pinned" to the top of the blog. They will appear on every blog page your visitors navigate to. This is a great way to prominently feature important content without duplicating it over and over. Duplicate content can be very bad for your search engine ranking.
SEO Tips 6. Blogs: Tag clouds?
Tag clouds – automatically-generated indexes to tags that occur frequently on your blog – are very popular. They are not always a good idea from a search engine optimization standpoint, though. You need to consider all of the navigation options you offer to your blog visitors. If a tag cloud is just one of many ways readers can navigate, it could be producing a lot of duplicate links.
If you're interested in improving your site's search engine ranking, give the above SEO Tips a try. They may well make a significant difference for you! There are lots of other SEO tweaks you can handle on your own, too. Keep learning about the process, use these 6 SEO Tips and you can turn yourself into your own optimization specialist!
Email mini-courses
Email Mini Courses
Email mini-courses managed by an autoresponder like Aweber and are one of the best methods to dramatically increase your sales and build a relationship with a loyal list of subscribers which you can maintain contact with and send both informational and promotional emails on a regular basis.
This video demonstrates how an autoresponder can build and distribute your Email mini courses
Try AWeber's Autoresponders for $1
Since most visitors, regardless of how relevant your landing page is, will leave, never return and will never buy on their first visit, a well- constructed email mini course solves that problem.
An email mini course works like this:
1) On your landing page, you offer your visitor a free subscription to a 5-7 part online email mini course.
2) The visitor "opts in" (subscribes to your list) by giving their first name and email address.
3) You automatically send the visitor a pre-written email mini courses lessons and follow-up messages every couple of days using your autoresponder software.
Now you have gained your visitor’s permission, to maintain contact with him or her for as long you want to until they buy or decide to unsubscribe from your emails.
Using email course you can build up your opt-in list. This will give you the opportunity to promote not only one product but also other complimentary products and special offers down the road. I have personally achieved the best results using 5-7 part Email Mini courses. Here's how you should structure it to maximize results:
1) Use 5 separate articles as the lessons for your Email Mini courses. You can either construct your own articles or use the articles in our database. It wise to diversify the subjects of your articles (for example: day 1- the real cause of infertility, day 2- the connection between diet and getting pregnant revealed, day 3- the 3 biggest mistakes you want to avoid when trying to conceive exposed etc.)
2) Setup your autoresponder software to send out a lesson every other day.
3) Insert a follow-up message in between each lesson to make sure your subscribers received your previous lessons and to remind them of your future lessons.
Make sure you promote the program once at the base of each lesson and once at the end of each lesson. As always, don’t forget to insert your cloaked affiliate link at the end of each lesson.
If you have any questions about Email mini courses, please don't hesitate to contact me personally.
Winning the Game with Rich Schefren
Here’s How To Play The “Game” Of Business By Choosing The Game YOU
Are Most Likely To Win!
Register For Free While You Can:
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When you started searching for a way to earn a good living online, you probably found thousands
of confusing choices, all claiming to be “the best”.
Many of these are “pitched” to you like a carnival barker looking for his next unwary victim to step up to play his secretly “unwinnable” game.
Well here’s why you shouldn’t look at online business as an “unwinnable” game, even though some people think it is, after trying time and time again to make a living online… unsuccessfully.
When really, it’s very possible to win at online business. If you just understand these 3 critical concepts:
1) Be STRATEGIC when deciding on what kind of business you want (starting with your desired end result in mind)…
2) Set yourself up to “play” with an ADVANTAGE (by positioning your business to WIN)…
3) Play the RIGHT game (the one you are most likely to win)…
See, I’ve been very successful online.
And many others have too. After they were transformed from struggling opportunity seekers, to entrepreneurial millionaires by another very successful person online…
The guru to the Internet gurus, Rich Schefren.
So how do you be strategic? How do you play with an advantage? And how do you know you’re playing the RIGHT game for you?
Join Rich Schefren for a special Free Access Accelerated Business Course he’s doing in a few days, and you’ll find out EXACTLY how.
Rich has helped more Internet marketers become bona fide “entrepreneurial millionaires” than anyone else I know.
And he also helps some of the biggest companies in the world… who pay up to $25k… to have him fix what’s broken in their business.
Now you can uncover the critical steps you need to take to build a successful online business… during Rich’s Free Access course called…
“From Frustration to Freedom… The 3 Strategic Pillars That Take the Mystery Out of Succeeding Online in 2011″
Register For Free While You Can:
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Grab your spot for Rich’s Free Access Accelerated Business Course and you’ll get all the details, that you can implement in your business immediately to…
- Boost earnings without more marketing tactics…
- Eliminate most problems permanently…
- Develop your business STRATEGICALLY…
- Position yourself to WIN in business…
- Find the “game” you’re most likely to WIN…
- Make lots more with LESS effort…
- And blast away your self-doubt forever…
… bringing you positive results in as little as one week.
Register For Free While You Can:
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Want more from your online business? Then you need to hear what Rich has to say.
To your success
50 SEO Tips to Increase Page Visits
Social Media is an amazing thing … I mean you just never know who you may connect to in places like planet Facebook
One of the contacts I have made is a pair of Professional Website Builders Temogen Amato and Mark G Roberts
You can find out more about their Website Building and SEO Services at:
http://www.professionalwebsitebuilders.com/
Temogen kindly sent me his 50 SEO Tips to Increase your Page Visits which I have reproduced with his permmission below for you
Go through them and make sure you are using some if not all of them on your Blog or site pages – Let me know what you think, have we missed anything, if so let everyone know by leaving a comment
1. On Site SEO: Glossary pages are good content for SEO
2. On Site SEO: Use footer links sparingly and only link to your most important pages. Don’t waste pagerank on content that is worthless.
3. Search: You need to get your site in to the blended search results using images and video. A picture is worth 1000 words and people are clicking on it.
4. Keyword Research: Use Google Insights to make sure the keywords you are focusing on do not have declining interest.
5. Analytics: Measure your brand traffic and keyword traffic separately.
6. Analytics: Are you ranking #1 (or trying to rank #1) for a keyword that will not provide any real benefit to your business? Check that. Use Keywords that bring in business not curiously seekers.
7. Keyword Research: Perform ongoing keyword research. The way people search changes.
8. Competitive Analysis: Read competitors press releases. Are they using words that may change the way people search? Think “Kleenex, Xerox, Dell”
9. Keyword Research: Use Google Trends to check traffic trends in different markets. There may be emerging opportunities in other geographic areas.
10. Keyword Research: How long will it take to get a keyword converting? Will it be worth it when it does?
11. Launching a new product that doesn’t exist in the market yet? Associate it with one that does to make people more comfortable with it.
12. Landing pages: put the call to action above the fold.
13. Landing pages: keep forms above the fold and make them as short as possible
14. Conversions: 3% to 5% is decent
15. Bounce rate: 30% is good, 50% is ok, 70% needs work
16. Search: 80% of queries are informational. Give them the information they want and then lead them where you want them
17. Forms: make sure there are no questions they can’t answer or they will leave
18. Does your “Thank You” page cross sell or further engage? It should.
19. User experience: Screen size and resolution matters. Test, test, test
20. Local search: Just because you are closest doesn’t mean you get the business. You need to build your brand too. Build trust.
21. Local search: Pull out your phone and do a search for your business. What happened?
22. Local search: neighborhoods matter
23. Local search: Pull out your cell phone and search for your business. What happened? (Duplicate)
24. Local Search: neighborhoods matter. Are you optimizing for a “bad neighborhood”?
25. Local Search: point your browser to getlisted.org and follow the instructions
26. Local search: Add photos and video to your local search listing
27. Local search: include city & state in the title tags
28. Even negative reviews help your rank. It’s all about the numbers
29. Offer an Incentive for reviews
30. Sign up to watch a video worked much better than sign up to download a white paper
31. 80% of your visitors will fill out an “optional information” form after completing your call to action
32. Most visitors will not watch more than the 2nd image of a rotating image.
33. Marketing and making money must be the #1 goal of your website
34. 7 choices tops for your main navigation. Too much = no choice
35. Don’t use a final forward slash on your URL’s
36. Buttons should never say “Submit”. Try “Download Now”, “Start Free Trial”, “Request More Information”
37. When building links make sure they have a random life
38. Link magnets are more productive than link begging
39. Local Search: Local business’s need local links
40. Text links in a page carry more weight than alt text
41. Link Building: No follow one link on a page and all become no follow
42. Link Building: The sequence of links on a page matters. Put the important ones on top.
43. Check your analytics for pages that are getting links and no traffic and redirect them.
44. Always be testing and measuring results. Before you change something get a benchmark.
45. The order of links in the code is more important than the order of links in the user experience
46. Surface conversations about your product, service or brand that are happening
47. Google’s technology is emerging to be able to read text in images. (Think picture of a newspaper page)
48. Google’s technology is also emerging to be able to understand words spoken in Video and index the transcripts.
49. If you are going to do video write the script with keywords in mind
50. If you use a map on your site embed a real map versus using an image.
To find more tips on all things internet & website design visit
http://www.stepbystepuniversity.com/
Google +1 button
Google +1 button
As you might heard that Google just released their new service Google +1 button for social networking.
Simply called the Google +1 button
It looks like the same as Facebook like button – but it is from Google. Therefore, it is Google’s asset and Google will treat it as a great resource if your site had their button.
After testing this button here are benefits I found from 5 blogs with Google +1 button.
- New blogs and new pages were indexed faster than before!
In fact, 3 new blogs have all benefited from the button.
- Better ranking on pages that I’ve targeted to a specific keyword!
I’m still unsure if this is a result from adding the Google +1 button or not, but its working fine for me.
The results so far have convinced me to install Google +1 button into all of my blogs progressively over the next few days.
The purpose of this post was just to share with you that I’m using a free WordPress plug-in to do this. (It was not created or owned by me)
Click on the link below to download – It is completely free and you can set it up your Google +1 button in just a few minutes.
Let me know how the Google +1 button works for you, leave a comment, or let me know if you need some help with this.
Clone Your Blog in 32 seconds!
Chris Farrell
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